
The Sound System
The design for the Cannonball six-point sound system designed by House Under Magic (NYC), powered by Danley Sound Labs is prioritized around the directives of modularity, iconic design and a dance floor experience that is as visually unique as it is sonically enveloping.
Using six 10’ towers - each providing a frequency response of +20Khz-30Hz at a relaxed 120dB - the system is arranged in a “stereo tunnel.” Taking influence from legendary clubs such as Berghain (Berlin) / Ministry Of Sound (London) / Paradise Club (NYC), it is arranged in a way at all points on the dancefloor, the music is played around the participants - not at them. Inspired by the classic format considered “club standard” during the golden era of nightclubs of the 70’s-90’s, the use of multiple speaker positions allows for lower operating volume overall for the area of coverage - allowing for the invitation of intimacy in front or around the speaker towers themselves.
While nostalgic in the deployment, the system itself is cutting edge. Primarily using Danley Sound Labs designs, acclaimed for their clarity, power and directionality, the patented “Synergy Horn” is as equally impressive in performance as it is visually compelling.
In addition to the towers - themselves each able to provide full range sound - a large central sub array is dedicated to providing the deep sub 30Hz frequencies within modern electronic music. This array is engineered to focus low end energy “down the lane” of the dance floor: keeping a controlled area of focus within the greater venue.
Created by New York audio design firm House Under Magic – Cannonball Arts new system is completely bespoke to the venue. With unique aesthetic elements - the system is not comprised of black boxes that hide in shadows but foundational functional sculptures that are immediately associated to the Cannonball brand and experience.
“Using Danley designs as the core was an easy choice: iconic look, advanced ‘analog’ engineering, and hi-fi sound at performance levels. Combining that with modern electronics and signal architecture that allows for unburdened amplification paired with ‘one cable’ flexibility of setup / use…that is as close to ‘plug and play’ that a system this size can be.” - Danny Taylor
Packaging those technical elements into an architectural sculpture that becomes the centerpiece of the room, the system holistically blooms beyond the sonic and into the visual.



